Century 21 Stores Campaigns
Client name
Century 21 Stores
Skills
Motion Design, Video Editing, Graphic Design,
Digital Marketing, Social Media
Year
2018
Category
Advertising, Motion Graphics, Video, Video Edit
As a Motion Designer at Century 21 Stores in 2018, I worked on diverse projects, including newsletters, social media content, video campaigns, in-store displays, visual merchandising, and cards.
One of my biggest challenges was adapting campaigns for various LED screens, each with unique designs. I optimized the layout files and created mockups for visualization.
Additionally, I animated the logo in scriptwriting and edited numerous videos, some of which were displayed on external screens, while others were used internally and on social media.
Scroll down to see some campaign videos, some store photos and email marketing campaigns, and at the bottom some of the LED panels I designed.
Sunglasses – Summer ‘18
Part of the summer campaign of 2018, this video featured different sunglasses sold in store and I edited the footage to fit the requirements of the final ad.
Curations @ Next Century feat. Mikel Benjamin – Fall ‘18
Another campaign from Fall of 2018, this was made for Next Century, their pop-up inside the store for a younger consumer. I edited and added graphics while working with the videos and making our Art Director vision come to life. These were displayed behind cashiers in stores and on LED panels at the WTC location and others, therefor video has no sound.
Designer Outwear Preview Fall ‘18
This campaign from Fall 2018 highlighted some of the outwear that was coming to the stores, and I had fun editing this and playing with the different elements. Our Art Director had some ideas in different videos and I utilized some of the techniques here. These were displayed behind cashiers in stores and on LED panels at the WTC location and others, therefor video has no sound.
Visual Merchandising & E-mail Marketing
As a Digital Designer at Century 21 Stores, I crafted captivating designs for emails and stores windows, aligning with brand identity via bold visuals to boost customer engagement. Focused on details and storytelling to set apart marketing campaigns.
Storefront LEDs
After designing and animating both the credit card campaign and the summer campaign, I ran to the City Point mall in Brooklyn to see it in person. You can see the result below: